Then, take a look at competitors’ screenshots and ask yourself these questions: You can also use mobile intelligence platforms for this type of research. Simply head on over to Google Play and Apple’s App Store and search for popular games in your genre. Luckily, you don’t have to be a secret agent to do this. Primarily, I’m talking about spying on your competitors. By following these tips, you’ll make professional-looking screenshots in no time!īefore you start designing, you need to do some good ol’ research. I’ve put together the most comprehensive practical guide for designing app store screenshots for mobile games. 10 Tips for Designing App Store Screenshots That Boost Downloads So, captivating screenshots are not only important for organic conversions but paid user acquisition campaigns as well. Screenshots are particularly important for the exploring visitors, i.e., those who will first browse through the content on your app store page before making the final decision.Īnd remember that people who click on your ads also end up on your app store page. That’s what makes screenshots and the promo video essential for ASO.Īccording to Storemaven, an optimized Apple App Store gallery can increase the conversion rate by up to 40%. That’s particularly true for mobile games – the best way to show users what it’s like to play a game is through visuals. Oftentimes, visuals are more effective than words in communicating messages and influencing people’s decisions. The visuals publishers can add to their app pages are screenshots and an app promo video. It includes optimizing various elements like an app’s name, icon, app keywords, descriptions, and visual gallery. Learn all about designing the perfect app store screenshots for mobile games in this extensive guide! Why Are App Store Screenshots Important for ASO?Īpp store optimization refers to the process of increasing organic app conversions and ranking higher in app stores.

However, you need to do it right and optimize your app store images.

You heard that right – this ASO element is powerful enough to convince people to pull the trigger. Did you know that app store screenshots can help you increase conversions for your mobile game?

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